Monday, 21 November 2016

Critical investigation 3

Public Enemy - fight the power

This song was released in the 90's by hip hop group Public Enemy on the album 'Fear of a Black Planet'. It was produced to unravel the false accusations and representations the Government were trying to portray of black people in order to keep white people of middle upper class superior. A Marxist would have been a typical person that would be against the song because it challenges their belief of the existence of only one major class.

Fight the Power is different to the primary text 'Plug' in the sense that it acted as a protest for black people. This is because the ethnic minority in America would have struggled to have their voices heard through political events and hip hop (music as a whole) was/is a way for these artists to put forward their values and ideologies with their being an audience listening to them. Hip hop in the past was used to show the mistreatment of black people by people in power and if we consider white privileges it is evident that their opportunities are different to white folks. Which would link with the struggle that black folks have gone through in the US and the UK. However, the way the artists of now and before told these stories has definitely differed. If we look at the track 'Plug' by Rich the Kid we can see that black rappers care more to boast about their success from once being a part of the struggle in the 'ghetto'. There is no encouragement shown to young people to become successful like them or to take a more legal/professional route to success and there certainly isn't any protest against the law. Its all just obedience they show against police and other black people through what the three artists say in the lyrics. Also, rap now emits a vibe to audiences where they feel less connected with the artists because once these rappers make it they don't turn around and decide to help their community or family.

Whereas with Public Enemy, they seem really determined to 'fight the power' especially because the music video includes a load of extras. They aren't really amongst the 'background' but are beside the artists which would suggest they view themselves higher than anyone. This certainly reinforces the protest they put forward especially because we can hear the jeers of protesters in the music video with the rappers rapping over their voices as they are the ones that are most influential. Therefore, they are using their power and fame to give black people with less power a voice that the Government and people with unrealistic perceptions of the ethnic minority.

The genre of hip hop is steadily evolving which some of the fans are too pleased about. The fact the rap is becoming less political is worrying some people especially of ethnic minority backgrounds because it means that middle/upper class people's ideologies won't be challenged as much because they will only view stories based on one viewpoint which would be from large news institutions. This is negative for the genre as less people would be willing to try to listen to rap because of the reputation it would have constructed because of the news. Therefore, the production of songs like 'Plug' will mean that hip hop will take a turn for the worse as its audience won't be educated on political events and occurrences if these artists aren't informing them the only way they obtain this type of news. However, there are some artists in the industry that are sticking to producing rap songs about society like police brutality. For example, J Cole or Kendrik Lamar are just two of the artists on the scene who are famously known in the industry for producing songs that are made to challenge radical events in society (current affairs).


Mobb Deep shook ones part 2
Mobb Deep is a hip hop group of two rappers from New York Prodigy (Albert Johnson), Havoc (Kejuan Muchita) and another rapper who sometimes featured with them, Big Noyd (TaJuan Akeem Perry). The song was released way back in 1995 on February 7th so any audience watching it now would expect to establish the difference in quality physically because the resolution of cameras and recorders weren’t as advanced as the ones that exist now. This isn’t the only difference between music videos of the past compared to the ones produced in the 21st century. We will look to exploit the ways society has changed due to the content of hip hop music videos.
In the Mobb Deep ‘shook ones’ music video, the artists perform their song in front of the projects which hip hop audiences would be able to interpret as their hood. They explicitly express their loyalty about their friends, family and New York (place of origin) through the use of violent gestures and behaviours in the music video. For example, iconography is used when one of the characters is assaulted and then robbed which is a typical behaviour of young black males. This would then reinforce the stereotype of black males being disobedient due to the criminal behaviour in the music video. Therefore, dominant ideologies are being portrayed which means middle/upper class white people would would maintain their beliefs of the ethnic minority which would make it harder for white people to see life from their perspective (i.e Black Lives
Matter campaign).

If we consider what society was like in the 90’s because of songs like shook ones, there are numerous differences then compared to now. Using this music video and the primary text (‘Plug’ – Rich the Kid) we can see a difference in appearance with clothing. In the ancient music video, fashions are obviously different and this is evident with the baggy sports (sometimes non-branded) tops and jeans they wear which would suggest to an ordinary audience that the clothes are too big for the artists however for hip hop audiences of the 90’s it was the norm and the trend (zeitgeist). In contrast with the modern music video, the artists wear branded and loose clothes which is almost similar to the fashion of the past but does has a different look. The fact that the clothes are branded is important in this era of rap because it’s all about showing off the money and expensive garments these artists possess. Furthermore, audiences associate hip hop with gangsters, aggression and masculinity but the artists don’t really reflect this because of the colourful clothes they wear and I believe society is the blame for this rather than the artists themselves. We can use the hypodermic needle model to suggest that audiences are the easily influenced on what they see in the media and so would be incentivised to buy what their role models have. For example, modern artists of this generation may aspire to be like an artist like Kanye West and would buy clothes from his clothing line which could be argued to be androgynous. So would be seen as less masculine but this doesn’t affect them because Kanye’s brand image is high and the clothes he offers are certainly expensive.

An obvious similarity of the two texts would be the people involved in the music video. With ‘shook ones’ all the people from artists to background actors are all black just like the ‘plug’ music video. This would suggest that the ethnic minority are still in a struggle in society because they are finding ways of becoming successful though the illegal lifestyle which doesn’t reflect positively of the Government of these countries like England and US. This is because people of the middle/lower class and strugglers and reformers of the psychographic graph are left wondering whether the Government value ethnic minority in society. So, people become motivated to run protests and potentially riots in the future which would mean middle/upper class ideologies wouldn’t be challenged as they are being supported because of riots.

The methods that songs were generally accessed in the past is completely different to how it is done now. If hip hop audiences wanted to get hold of the latest rap song, they would have to buy a record or buy a CD. This obviously isn’t convenient for people because it’s not immediate access so would have to travel to a store to make the purchase and then the input device (CD) can only be used in a few devices (CD player). Compare this method to now and it is much easier for audiences to get their music. This is because of the development in new and digital technology which has allowed people to get immediate access to new releases of songs or movies. Whether it is legal or not, audiences are able to download their favourite artist’s content on the day it releases which meets their demands. In addition, it benefits these artists because some video/music streaming applications are free as long as there is Wi-Fi so they can gain new audiences at much quicker rates compared to audiences in the past being less adamant of buying music. The song ‘Plug’ was published on YouTube on by the famous hip hop channel ‘WorldStarHipHop’ which is used by modern rappers to distribute/promote their music or albums. This is another form of technology giving these artists another method of allowing audiences to interact with them. This is because some of these artists have their own YouTube channels and would be linked to their music videos of ‘WSHH’ so audiences can directly message them or leave comments under their music videos has reviews. 


Possible texts:


Public Enemy - Fight the power
Released in 1990
Album: fear of a black planet
Protest
Different from both texts


Comptons Most Wanted – I’m wit Dat
Released in 1990
Album: It’s a Compton Thang
A chill album with the artists showing what they do in the hood
Takes a more passive approach


CPO feat MC Ren – Ballad of a menace
Released in 1990
Album: to hell and black
This is the struggles the artists went through to become successful
Similar the two texts above


Modern texts:


Dae Dae – What you mean
Released in 2016
Modern rap more about showing off
Similar to the primary text
Has been remixed and has been given a shout out through celebrities listening to the song/artist


Madeintyo – Jerry Stackhouse
Released in 2016
Modern rap which glorifies the use of drugs and sex
Similar to the primary text


Playboi Carti feat DA$H and Maxo Kream – Fetti
Released in 2015
Modern rap used to show off the amount of drugs they use
More inappropriate than the primary text











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